“Boundary of Freedom” – AXENT’s Big Shot Talk at 2018 Guangzhou Design Week
On November 27, 2018, the annual Guangzhou Design Week kicked off at the Poly World Trade Expo Center. The Guangzhou Design Week, promoted by the International Federation of Interior Architects/Designers and the International Council of Design, has been promoting international design in China for 13 years. The event attracts more than 200,000 participants and is now the largest international design exhibition. Hundreds of international and local exhibitors present themselves here to the rapidly growing Chinese market.
In honor of Gouangzhou Design Week and the promotion of young talents, AXENT presented an impressive panel discussion. Focusing on authenticity and innovation from the perspective of the credo “Boundary of Freedom”. Acclaimed designer Shu Cui, founder of CUN DESIGN and AXENT’s global brand ambassador, Nicole Roesler gave a profound presentation on the transformative future of designers in today’s seemingly borderless design-driven world.
The discovery of freedom. Design beyond all expectations
As the chief designer of the AXENT booth, Mr. Cui shared his visionary process and architectural inspirations for the booth design. The original idea: the freedom to design without limits. Mr. Cui also promoted his keen interest in working with AXENT based on the values of innovation, disruption and an unwillingness to develop concepts that conform to the status quo.
Celebrating AXENT’s 10th anniversary, Ms. Roesler took the opportunity to communicate how AXENT is redefining and addressing customer expectations. After a decade, moving forward into 2019, Ms. Roesler predicted that AXENT will focus on developing products that redefine the future of the bathroom, technology and water.
XT-SPA: Modern luxury
AXENT proudly presented the world’s leading intelligent XT-Spa bathtub. Based on digital filling and temperature control, mobile app operation and faucet-free technology, XT-SPA offers a warm, pleasant spa experience as soon as you enter the bathroom.
Design with purpose
AXENT is constantly inventing intelligent “home technologies” to revolutionize the bathroom industry. From intelligent toilets to smart mirrors with intuitive lighting… There are no limits to new technologies in fashionable and functional designs. AXENT’s Primus – toilet without tank – was presented as the highlight at the GZDW. From the space-saving design without a cistern to the water-saving conservation: Primus is a design-defining toilet without exaggerated features and exaggerated “over-development”. Primus was realized with the intention of combining fashion and functionality in a perfectly reduced product.
Over the past decade, AXENT has continuously adhered to its WISDOM FOR LIFE philosophy. With a combination of experience, wisdom, boundless design and engineering skills and cutting edge technology. With the aim of creating high-class bathroom products with perfect functionality and outstanding aesthetics. Based on these visionary values, AXENT will continue to revolutionize the bathroom industry.